Investing money should be easy to understand, fast, fairly priced and exciting. We’re building Selma so that anyone can enjoy investing —regardless if you’re a pro or just starting up.
We believe the financial industry needs more transparency, empathy, simplicity and ability to listen more. This is why we keep building Selma, with the ones that matter most. People like you.
Two worlds united - Swiss banking with Nordic design and technology.
The people behind Selma
A group of great professionals who work hard for the profitability of your money.
The investors
All these people know that Selma deserves to be reckoned with.
Proper financial advice shouldn’t be only accessible to a few that have a lot of money. With Selma, our goal is to provide everyone with the financial help they need to make smart decisions.
Patrik Schär
CEO at Selma
The idea was to make investing more accessible to everybody. Plenty of people have interest and means to invest, but the investing world is just too complicated.
Valeria Gasik
Co-Founder
13,500+
happy clients
20+
team members
4.6
Google Rating
1,000,000+
trades
Join the team
An international team is waiting for you, join and help us to make investing an easy and everyday thing.
