A plan for your money
With Selma, you get more than a portfolio: a personal investment plan, automated wealth management and personal advice – all built around your life.
Get started for free
Featured in
Hypt Award winner 2026
Highest customer satisfaction among Swiss digital providers
4.6 star review
K-Geld comparison winner 2026
Best net return
4.8 star review
How it works
Get started in just 5 minutes
Download the app
Sign up and chat about your financial situation and investment goals.
Get your plan
Selma creates a personal investment plan that fits you and your life.
Open your account
All you need is your ID or passport and your smartphone. Everything is done online.
Sit back and relax
Selma puts your plan into action and takes care of the ongoing management.
Download the Selma mobile app
Take your digital financial assistant with you wherever you go and check how your investments are doing from anywhere.
Selma is the perfect solution for you if ...
Reliable partners and great technology protect your wealth.
You want a plan, not just a standardised portfolio
Selma creates a personal investment plan based on your goals, financial situation and risk profile.
You don’t want to manage your wealth yourself
Selma puts your plan into action, takes care of your investments and makes adjustments when needed.
You want to invest for the long term
Selma is designed for an investment horizon of 5–10 years or more, giving your money time to grow through different market conditions.
You want support when you need it
Our financial experts are here whenever you have questions or need help with an important financial decision.
You value clear costs and transparency
Clear fees, no hidden costs and no kickbacks – so you always know what you’re paying for.
KGeld-Comparison winner 2026 🏆
Selma came first in the independent Swiss comparison in 2026. Lower fees and higher net returns made the difference.
Selma compared to others
Selma
Bank
Robo-advisor
Selma's happy clients
More than 350 reviews on Google
Martin St
straight forward and interesting solution for people who don't have time and exp. to manage their own portfolio. The Selma crew is really helpful and answers very quickly
Anirudh Choudary
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
Silvan Krähenbühl
Fantastic team, fast support team and outstanding product. This is personal finance 2.0!
Jessica Putz
I've been using Selma since +- a year now and highly recommend it especially for investing beginners and people that don't want to spend the time on learning everything there is about investing.
Álvaro Nussbaum
Great way to invest. They have a very good and simple interface where transparency and simplicity reign
Pierre-Arnaud Galiana
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
Christina Willner
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
Prathamesh Thakur
No stress, no effort investing for newbies. Just put your money in and let the Selma take care of the rest.
Terry Sullivan
New customer here , so I can’t talk about return / investment ratio. But the BEST customer service I’ve had since moving back to CH. A lot of companies could learn a thing or 2 from the Selma team. They really do seem care. Which hen dealing with installs confidence which, in my case anyway, is extremely important!
Christos Tsiaras
Very easy to invest! Highly recommended since it is very easy to invest.
Christoph Koch
Selma shows that it can be easy to invest money, fair price, fast response although everything is online. Swiss company. With my traditional large bank complicated and more expensive. That's why I have chosen Selma and can recommend it.
Questions you may have about investing with Selma
Yes! You can withdraw money or close your account at any point. Note that selling your investments and transferring the money to your account at another bank can take up to one week. Withdrawing money or closing your account is included in Selma's fee and doesn't cause additional costs.
What kind of investment products does Selma use?
Is there a minimum investment amount?
How do I deal with taxes?
Can’t find the answer you’re looking for? Visit Selma's FAQs or reach out to our team of experts via live chat.