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AI-powered financial advice

Selma AI is your personal financial advisor. Get advice on your finances and investing – smart & online.

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Get the advice you need

Selma AI combines the knowledge of your individual Investor profile, the smart Selma algorithm and strategy and Selma-proved tips to become your daily financial advisor – at zero extra costs.
  • Image of Selma AI chat about investment strategy fit

    Plan your future with AI

    Understand how much of your money you should invest over time, if you even should invest regularly and how risky your investments could be right now – all based on your current financial life.

  • Image of Selma AI chat about analysing your financial situation

    Analyze your current finances

    Ask Selma AI to analyze your current investment strategy or explain your existing portfolio in-depth. Let her have a look at your overall wealth and see what you can improve. Just like a real-life financial advisor would! But online, real-time and only a few taps away.

  • Image of a suggested personal deposit plan

    Get easy-to-implement tips

    Do you know how much you should keep for emergencies? And are you investing your cash in a smart way? Follow a Deposit plan that is tailored to you and let Selma AI guide you on your next steps.

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Connect with Selma's experts

Do you have more questions? Would you like to dig deeper on one of the topics or would like to request a new Selma AI topic? Get in touch with our team of experts. Via chat, email or through a quick call.

Selma AI is part of managing your wealth

All advice services are included in the monthly fee that also covers the management of your investments.

  • Individual investment plan & portfolio

    You get a plan that fits your life and financial situation. No one-size-fits-all solution, fully customized to your needs.

  • 24/7 management of investments

    Selma adjusts your investments based on changes in the market environment or in your life whenever needed.

  • Personalized Selma AI advice

    Check in with your financial advisor at any time, from anywhere. Selma AI is always available for you.

Selma's happy clients

4.6

More than 350 reviews on Google

Anirudh Choudary

Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.

Silvan Krähenbühl

Fantastic team, fast support team and outstanding product. This is personal finance 2.0!

Christina Willner

Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.

Get your questions answered

Do you use Open AI for Selma AI?

Yes, we use OpenAI's technology to deliver a personalised experience when interacting with Selma AI's analysis and insights. To evaluate your financial risk ability, risk willingness, analyse and interpret your financial situation, create an investment strategy or define your deposit plan for you, we use our own proprietary technologies. Our "Risk analysis algorithm" and our "Wealth analysis & advice engine" already serve other parts our service and now also inform Selma AI.

Find out more about Selma AI or investing & pillar 3a at Selma.

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Let's get started

Open your account and download the Selma mobile app.