The simplest way to start investing
Let your money work for you. With Selma you get an individual investment plan that fits you. Start with just 2’000 CHF.
Get started for free
Featured in
Start investing in 4 quick steps
One, two, and go...
Chat with Selma
Let’s talk about your financial situation and investment goals.
Get your plan
Selma crafts a personal investment plan that is tailored to you.
Open your account
All you need is your ID or passport and your smartphone.
Lean back
And let Selma do the work for you.
Start with a chat
Get started for freeLet Selma get to know you. Sign up for free and chat for 5 minutes about your financial situation and goals.
A tailored investment plan
Everyone is different! Your investments should reflect that. Based on your chat, Selma creates a globally diversified portfolio that is tailored to you.
Combine your investments and pillar 3a
With both accounts in one place you are well prepared for a great financial future.
Enjoy investing on autopilot for years to come
Start investing and lay back. Simply set up a monthly transfer, Selma takes care of the rest and keeps your investments in perfect balance with your life and the financial market.
New: AI-powered financial advice
Learn moreWith the support of AI, Selma guides you through your financial journey, providing helpful tips, analyses, and answers to your questions along the way. The Selma AI feature is available in Selma's mobile app for iOS and Android.
Our customers
More than 350 reviews at Google
Christoph Koch
Selma shows that it can be easy to invest money, fair price, fast response although everything is online. Swiss company. With my traditional large bank complicated and more expensive. That's why I have chosen Selma and can recommend it.
Christina Willner
Awesome service and awesome team. They really care about making an outstanding product and have succeeded in that. I have recommended Selma to many of my friends and family and everyone is very impressed.
Silvan Krähenbühl
Fantastic team, fast support team and outstanding product. This is personal finance 2.0!
Martin St
Straight forward and interesting solution for people who don't have time and exp. to manage their own portfolio. The Selma crew is really helpful and answers very quickly
Anirudh Choudary
Selma helped me start on my financial investment journey. I am very new to the investment area (espl. in ETFs and Stocks). Selma Team is very responsive, and detailed in their explanation. They help clarify all your doubts before making your investments.
Jessica Putz
I've been using Selma since +- a year now and highly recommend it especially for investing beginners and people that don't want to spend the time on learning everything there is about investing.
Álvaro Nussbaum
Great way to invest. They have a very good and simple interface where transparency and simplicity reign
Pierre-Arnaud Galiana
Great onboarding process, fantastic user-experience, now waiting to see how the investments will turn out!
Prathamesh Thakur
No stress, no effort investing for newbies. Just put your money in and let the Selma take care of the rest.
Terry Sullivan
New customer here , so I can’t talk about return / investment ratio. But the BEST customer service I’ve had since moving back to CH. A lot of companies could learn a thing or 2 from the Selma team. They really do seem care. Which hen dealing with installs confidence which, in my case anyway, is extremely important!
Christos Tsiaras
Very easy to invest! Highly recommended since it is very easy to invest.
Put your money to work for you
An investment needs time to grow, so the longer your money is in the market, the more chances you have to grow your investments. Invest for the long run and take full advantage of the benefit of compounding interest.
Chart is a hypothetical comparison and shows you the development of your investments with an average return of 7% per year. Investing comes always with the risk of loss and performance is not guaranteed. Learn more in our FAQs.
Selma takes care of everything.
Sophie
Product Manager
Happy user since 2017 with efficiently managed planet. Great team!
Jérôme
Digital Assets Officer
With Selma I can invest without this nagging feeling.
Sandra
COO
Your simple and transparent user experience, as well as your return rates, make Selma unbeatable.
Stefany
Tech Team Lead
Selma convinced me with their transparent pricing.
Petter
Selma is the perfect solution for you if ...
Our goal is to make investing easy and transparent.
You want to invest for the long run
At Selma, we recommend an investment horizon of +10 years, allowing your investments the time they need to mature and weather market fluctuations.
You want to invest in a in a diversified portfolio
We don’t believe in stock picking. With Selma you will invest in globally diversified portfolio that is tailored to your unique situation.
You want to invest regularly without an effort
Invest parts of your salary every month, quarterly or every now and then. Simply set up a standing order and Selma takes care of the rest without extra costs.
You value transparency and independence
Selma operates as an independent digital asset manager, which means we prioritise your interests. There are no hidden fees or kickbacks.
You are looking for a digital and secure solution
The security of your data is important. Your data is treated with utmost care, stored in highly secure data centers and always encrypted in-flight.
Download the Selma mobile app
Take your digital financial assistant with you wherever you go and check how your investments are doing from anywhere.
Questions you may have
Yes! You can withdraw money or close your account at any point. Note that selling your investments and transferring the money to your account at another bank can take up to one week. Withdrawing money or closing your account is included in Selma's fee and doesn't cause additional costs.
What kind of investment products does Selma use?
Is there a minimum investment amount?
How do I deal with taxes?
Can’t find the answer you’re looking for? Visit Selma's FAQs or reach out to our team of experts via live chat.