Selma raised +1.3 Million EUR from its community in a crowdinvesting campaign 🥳

We exceeded the goal by more than 300'000 EUR!

We set a goal of 1 Million EUR at the beginning of the campaign. The plan was to keep the campaign running for 2 weeks and focus on our community. 

After one week it became clear that we would reach 1 Million EUR even earlier and had additional requests by “not yet Selma clients”. The decision to free up more shares was made quickly – we opened the campaign to the public and managed to raise 30% more than originally planned.

"Since the start we have built our company together with our customers – for our customers. Now, we want to make sure we stay close to our community while we aim to scale Selma into the No. 1 wealth management service in Switzerland.”

- Patrik Schär, CEO & Co-Founder

The biggest learning of our crowdinvesting campaign

Our community is our biggest growth driver. In market environments like these, we didn’t know if the time for welcoming clients into the “inner circle” was right, but we wanted to try.

Watching the % move up minute by minute on the day of our launch reminded us of our wonderful client base – and that there is trust and excitement to get involved in our community, independent of timing!

We overfunded – what will happen with the extra cash?

Highly voted, big features on our roadmap are first on our list. We want to use the cash from our community to build what our community is waiting for.

This means

• Improving the advice Selma gives each and every one of you based on your situation, your cash, the markets, and more 
• Improving how you see transactions, performance details and details about your portfolio in the app
• Looking into the right solutions for joint accounts, families and different reasons to invest your money

We aim to become the No.1 wealth management app in Switzerland – and that’s what we will focus on in the next months and years.

What can new Selma shareholders expect?

Once the campaign is closed on the legal side, we will start investing time into spending time with our new +550 big shareholder community. 

1. You will be invited for special shareholder access in our Contributor Community. 

If you haven’t signed up for the community yet: Sign up here

We will keep you up-to-date in our shareholder community group & via emails.

2. You will get information about your perks & benefits this summer.

We will reach out to make sure we have your address at hand to deliver our very special Selma investor socks to you. 😉 And all of our +5’000 CHF will get the 0.47% management fee tier for life as Selma investors – no matter if you have an investment account, pillar 3a account, or both with Selma.

3. We want to meet you!

As most of our new shareholders are based in Switzerland, we are also looking into the possibility to meet you in real life and in hosting smaller shareholder happenings. Stay tuned for updates!

Will there be another opportunity to become a Selma shareholder?

There might! We don’t know yet, but will definitely ask our community to see if they would be interested in doing this again in the future.

Sincerely, your Selma crew

Thank you all who joined our crowdinvesting round, you are simply amazing and it’s great to have you with us on this journey! Together we can create a better financial future for everyone! 💙