Skip to main content

Retirement, done right

Take the stress out of managing your retirement savings with expert help, flexible solutions, and full transparency – at the lowest cost.

Get started for free
Picture of a happy pensioner

Featured in

  • Selma Finance article in HZ
  • Selma Finance article in Finanz un Wirtschaft
  • Selma Finance article in SRF
  • Selma Finance article in Luzerner Zeitung
  • Selma Finance article in NZZ
  • Selma Finance article in Moneyland
  • Image of grandfather sailing with grandson

    Retirement should be a time to enjoy – not to stress

    Preparing for retirement often raises many important questions: What’s the best strategy? How should you invest your money? How can you withdraw funds to ensure they last a lifetime? That’s where Selma comes in—to guide you every step of the way.

  • Image of Selma rebalancing investments automatically

    Pension investing made easy with Selma

    By taking care of everything related to investing and living off of your retirement savings, Selma allows you to lean back and focus on this new joyful life phase.

A smarter way to invest your pension

Simple, transparent and with a personal touch

  • Personalised guidance

    Friendly experts help you invest your retirement savings effectively and guide you every step of the way.

  • Tailored investment strategies

    A tailored investment strategy designed for your unique needs as a pensioner. Read about it here.

  • Automated management

    Fully automated management of your investments to keep your portfolio on track, so you can enjoy your retirement.

  • Free and flexible withdrawals

    Withdraw your money anytime free-of-charge and without restrictions.

  • Trusted and secure

    Investments are safely managed by Selma, authorised by FINMA in Switzerland and stored with our trusted partner bank Saxo Bank CH.

  • Transparent and independent

    Selma is an independent financial advisor from Switzerland, offering completely unbiased advice and product selection with a 100% no-kickback policy.

  • Low-cost ETF portfolios

    A cost-efficient way to invest your retirement savings, with full flexibility and immediate access to your funds whenever needed.

  • Picture of our friendly experts

    Let’s plan your retirement together

    Book a free consultation with one of our experts where you’ll get the personalised guidance and support you need to start investing your retirement savings.

    Book a free consultation

Selma investors

  • Selma Finance Migros Group
  • Selma Finance investor TX Ventures

Pay less as you grow

All your investments managed for a monthly payment. Selma's yearly fee starts from 0.42%, depending on the amount of investment.

Get started for free

Yearly fee

CHF
CHF

Yearly fee

Total amount including deposits and earnings

  • 0.68%

    Under 50'000 CHF

  • 0.55%

    50'000 – 150'000 CHF

  • 0.47%

    150'000 – 500'000 CHF

  • 0.42%

    Over 500'000 CHF

Start investing with a minimum of 2'000 CHF and/or get the pillar 3a investments set up with a minimum of 500 CHF.

Custom pricing

Starting from 5'000'000 CHF we’re offering individual pricing tailored to your situation.


All investing comes with costs

The Selma crew is making sure to keep these additional costs low at all times.

  • Illustration of tags

    Product costs

    Avg. 0.22% per year

    The price of the products that Selma picks for you.

    ~0 CHF/month

    for a 0 CHF investment

  • Illustration of a stamp

    Stamp duty

    0.075 – 0.15% per transaction

    The stamp duty is a Swiss tax that is paid whenever you are buying and selling investments.

  • Illustration of money exchange

    Currency exchange rate

    Avg. 0.25% per transaction

    Buying and selling investments in other currencies always comes with a cost, just like when you exchange money when you’re abroad.

Selma compared to others

Selma

Personalised ETF investment portfolio
Independent, unbiased product selection
Automatic portfolio rebalancing
Active risk management
Holistic financial planning
AI-powered financial advice
Transparent pricing - no hidden costs
Free and flexible withdrawals
Dedicated human support team

Bank

Personalised ETF investment portfolio
Independent, unbiased product selection
Automatic portfolio rebalancing
Active risk management
Holistic financial planning
AI-powered financial advice
Transparent pricing - no hidden costs
Free and flexible withdrawals
Dedicated human support team

Robo-advisor

Personalised ETF investment portfolio
Independent, unbiased product selection
Automatic portfolio rebalancing
Active risk management
Holistic financial planning
AI-powered financial advice
Transparent pricing - no hidden costs
Free and flexible withdrawals
Dedicated human support team

Your worry-free retirement starts today

Book a free consultation with our friendly experts and get answers to your important questions.

Questions you may have

Can I withdraw money or close my account at any time?

Yes! You can withdraw money or close your account at any point. Note that selling your investments and transferring the money to your account at another bank can take up to one week. Withdrawing money or closing your account is included in Selma's fee and doesn't cause additional costs.

Can’t find the answer you’re looking for? Visit Selma's FAQs or reach out to our team of experts via live chat.

Visit FAQs