You got an invitation!

Let’s figure out your investment plan together first. With this link you will earn a 34 CHF bonus in the first year of investing with Selma!

Investing with your digital assistant

Open your account online, within minutes.

Chat  with Selma
Selma takes a look at your financial big picture and learns how to structure your finances.
Get  your plan
Selma crafts a personal investment plan that fits to your life and finances.
Open  your account
All you need is your ID, passport and your smartphone. Everything happens online.
Lean back!
Selma buys, sells and takes care of your money for you, for years to come.

Your money is secure at Selma

Reliable partners and great technology protect your wealth.

Secured by a Swiss bank
Your money and your investments are stored at your personal  bank account at our partner banks Saxo Bank and VZ Vermögenszentrum in Switzerland.
Safed by technology
Secure your account with two-factor authentication, SMS code, face recognition and fingerprint ID. You're controlling your money.
Regulated financial service
Selma Finance AG is regulated as an independent Financial Advisor in Switzerland.
Bank grade encryption
The security of your data is our highest priority. Your data is treated with utmost care, stored in highly secure data centers and always encrypted in-flight.
Close the account at any time
In case you want to leave us, closing your account will take a few business days. Just get in touch.

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Take your digital financial assistant with you wherever you go and check how your investments are doing from anywhere.