Crowdinvesting: You asked & we answer

Why are you doing crowdinvesting? 

Since the start, we have been developing Selma together with our clients, this started early with our open roadmap. Without the community our growth wouldn’t be possible.

Our vision has always been to turn our customers into owners. And now, after closing a larger funding round last summer and reaching more then 12’000 clients, the perfect time has come to turn our customers also into owners and develop our journey even closer together.

What is your crowdinvesting goal?

There are two goals – one is to make our community owners and to make sure we can work even closer together. 

On the other hand, there is the financial goal – we aim to raise one million with crowdinvesting. The investments are used to make Selma even better.

What happens with the investment? 

The investment will be dedicated to two different projects.

• Growing our client base and becoming the Nr. 1 digital wealth App in Switzerland
•  Developing our product further, including more insights into your investments, solutions for families, a new space for personalised financial advice and testing new services to make your financial life even simpler. 

We aim to develop Selma into the most convenient, smartest, and largest digital wealth manager.  

Who are the institutional investors?

The institutional investors that are invested in Selma are TX Group and Sparrow Ventures (Migros)

Are you crowdinvesting because you run out of money? 

The reason why we have decided to do a crowd round is because we think now is a really good time to include our clients even closer into the further development of the company and reach more milestones together.   

What is the minimum investment? 

The minimum investment will be between 250-500 EUR

What is happening if you don’t raise the minimum?

In case the minimum investment is not reached the investment round doesn’t happen and the money is returned to the investor.

What are the details of the share (how much equity are you giving away)? 

The details of the shares (how much equity we will sell at what price and what share class) and how we have defined the valuation will be published to all people on the waitlist at the same time (on the 5th of June). We will also share further information about the business then. If you are already on the waitlist, you will of course get a notification from us. 

Can I sell the shares again?

Very important question: Basically no and that's a huge difference to the investment portfolio you have at Selma where you can get your money back all the time.

As an investor how will I be involved in your company development?

You will be updated on the company's progress and you can actively participate in Selma's development through the Selma Community.

Are there any plans to go public down the line?

This is one option dependent on how the company develops. At the moment Selma has no concrete plan to go public

What competitors are you trying to compete with? What is the edge that Selma has over others?

On this learning platform we covered the topic how Selma compares to banks, robo advisors, DIY tools and Private Bankers. These articles cover the differences, advantages and disadvantages and how Selma fares in comparison.

Will there be packages with amounts or will it be an allowance?

You can freely choose the amount / number of shares. From 5th of June you can then subscribe / pay directly. After that the money is held in a blocked account by Seedrs. If the financial goal isn’t reached, the money will be paid back.

Which platform do you work with?

We work with the Seedrs.com platform for our crowdinvesting campaign.

Is there something like a nominee to represent all the crowd investors?

Yes, Seedrs will represent the shareholders from the Crowdinvesting.

Disclaimer:

This information is advertising according to Art. 68 FinSA, is provided for information purposes only and does not constitute investment advice. It is not a public offer according to Art. 35 FinSA.