Meet Selma AI: Switzerland's first AI powered financial advisor

Selma’s mission has always been to empower everyone to manage their finances with confidence, regardless of their wealth. With Selma AI we go the next step. The times are over when personalised financial advice was only for the wealthy. 

What can Selma AI do for you?

Selma AI is your affordable 24/7 financial advisor and built to provide you with customised financial advice that fits your personal financial situation wherever and whenever you need it. 

✅ Understanding your financial landscape

Selma AI is here to assist with questions related to your overall financial situation. Whether you're curious about Selma’s investment logic, strategies, or seeking insights into how your investments align with your life goals, Selma AI has got you covered. 

✅ Guidance for wealth building

Looking to build wealth in the long run? Selma AI can provide valuable insights and tips on how to optimise your financial situation, ensuring you're on the right track to achieve your goals. 

🚫 What Selma AI won't do 

While Selma AI is incredibly helpful, it won't offer personalised recommendations on specific financial transactions. It doesn't tell you when to buy or sell investments or provide advice on individual financial instruments. Also, Selma AI won't execute any transactions on your behalf. That means no purchases or sales directly through the AI interface.

How does Selma AI work?

Selma AI has been designed to provide highly personalised financial insights and analyses based on your holistic financial situation. It analyses the information you provide via your investor profile or the investments that you hold with Selma.

Selma already uses proprietary algorithms to:

• evaluate your financial risk ability and risk willingness.
• analyse and interpret your holistic financial situation based on a total wealth perspective.
• create the investment strategy of your investment account and your recommended pillar 3a strategy.
• define your deposit plan.

This allows Selma AI to answer your questions about:

• your financial situation: assessing how much risk you can take in your current life situation, how much cash buffer you should hold, what your savings potential is.
• your ability to invest: your deposit plan, if and how much you can invest.
• your investment strategies at Selma: how they are built based on your overall finances.

All analyses and recommendations are based on Selma's algorithms. Selma AI uses OpenAI's technology to deliver a personalised experience. This ensures that the quality of responses, the information given and the recommendations follow our guidelines and are tailored to your individual situation.

How can you experience Selma AI? 

Selma AI is exclusively accessible through our mobile app, available for both Android and iOS devices. Crafted with our clients in mind, this feature offers in-depth analyses, particularly on your existing investments, which become available once you've opened an account with Selma.

However, we're excited to offer you a taste of Selma AI's capabilities absolutely free, even before you commit to opening an account. To start exploring what Selma AI can do for you, simply sign up at Selma.com and download our mobile app.

How is my data protected when I use Selma AI? 

At Selma, we've designed Selma AI with a paramount focus on your privacy, utilising OpenAI's advanced technology to ensure a personalised yet secure experience. Here’s how we protect your data:

• Pseudonymization of financial details: We only send pseudonymized and summarised financial information to OpenAI, ensuring your identity is completely obscured.
• Selective information sharing: Only the most relevant and strictly necessary data is shared, minimising the exposure of your financial details.
• Robust data agreement: Selma maintains a strict contractual agreement with OpenAI that guarantees that OpenAI doesn't use your data for internal purposes and that all data rights remain with Selma.

Help us to improve Selma AI 

Selma AI is now available as a “beta version” in the mobile app. The Selma crew is working hard to improve your experience with this new feature. Help us improve and leave us feedback with your experience either directly within the app or head over to the community and join the discussion there. In case of any further questions feel free to check out our FAQs or contact us via chat or mail.